Bottles of the French 2004 vintage white Burgundy were to carry labels featuring Remy, the haute-cuisine-loving rodent who stars in Ratatouille, the latest movie from Disney's Pixar Animation Studios. Disney said it and Costco Wholesale Corp. canceled the promotion after getting flak from California winemakers and opponents of underage drinking.
Advocates of underage drinking could not be reached for comment.
So, now that the wine-endorsed-by-a-cartoon-character is out of the picture, the least likely wine licensing deal remains that between pornstar Savannah Samson and Italian winemaker Roberto Cipresso, which produced a red rated 91 points by Robert Parker. In his review of the wine, Mr. Parker made note of its "mouthfeel."