John Lindsay, mayor of New York from 1966 to 1973, ran for President in 1972 and, like Rudy Guiliani, never parlayed his name recognition into actual votes. Handsome, telegenic and likable in an effete, eastern way, he touted his experience in the "second toughest job in America" but couldn't connect with the folks in the outback. He left politics and worked for a succession of law firms, and at the end of his life found himself unemployed, unhealthy and without medical insurance. Newly elected Mayor Giuliani "hired" Lindsay as a city consultant, paying him $10,000 a year and providing health insurance, a minor corruption that no one really objected to. Lindsay died in South Carolina in 2000.
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